writin’ lines and blowin’ minds

WORDS BY LUKE
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Waitr

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St. Francisville

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Talend

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Wellness Cat Food

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Louisiana Entertainment

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New Schools

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Ochsner Health

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Asbuilt

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New Schools of Baton Rouge

Excellent schools for every child.

You shouldn’t have to settle for a subpar education, no matter where you live. New Schools for Baton Rouge (NSBR) believes in normalizing school choice, and providing every child with a quality education. NSBR tasked our team with developing a campaign that showcased the organization’s EnrollBR platform — a one-stop shop for enrolling your child in the school of your choice. No paperwork. No stress.
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Agency: ThreeSixtyEight

I wrote the headlines and sub-copy for a series of display banners, billboards, social ads, spotify audio spots, and organic content. We selected inspiring visuals and used simple language that spoke directly to parents. The tone is kind and confident, with a sense of urgency. Here’s a tool to help. Don’t settle. Act now. Your child’s future is at stake.

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