Parenting is stressful, but dinner doesn’t have to be. This was our mantra going into Waitr’s first national campaign. We worked with the Waitr team to develop a series of scenarios that spoke to this core insight and brought this idea to life through scripts, display ads, social ads, radio spots and outdoor. The sign off? You’ve got better things you’d better do. Waitr’s got your back.
Agency: ThreeSixtyEight
Creative Director: Mason Hedgecoth
We launched a series of eye-catching display ads that seamlessly integrated into the video concepts, while positioning Waitr as the food delivery service that’s got Mom’s back.
Here’s where the Better Things campaign really took off. We wrote ads that spoke directly to working parents, offering a way to navigate the stressful world of dinner without ever having to leave home. Life is busy, Waitr delivers.