Cats are picky eaters, which means many bags and tins of foods are tried once and left to rot in a drawer somewhere. We helped Wellpet find a unique way to shed light on an insight that felt relatable to cat parents.

The solution? Why not tell the stories of these forsaken drawers full of rejected cat food? I wrote scripts for several videos that allowed drawers to air their grievances. The call to action here was simple: Show us your drawers (underwear innuendos never hurt). We might not fit, but let us help you try and find that perfect recipe for your feline friend.
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Agency: ThreeSixtyEight